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For as long as houses have been sold, a “For Sale” sign in the front yard was the symbol of a home hitting the market. It signaled excitement, curiosity, and opportunity for anyone driving by. But in today’s digital world, and especially in large metropolitan communities like Scottsdale and Phoenix, the traditional yard sign has far less impact than most people think. In fact, in many cases, it does more for the agent’s branding than for the actual seller’s results. As a Scot

When listing or buying a home, it's easy to assume that national chains mean bigger and better. More resources mean more exposure and...

Photo Courtesy of: Box office Movie Scenes / © Paramount Pictures Open houses have been pitched as a key real estate marketing tool for...

Hiring the right broker can be the difference between a smooth, profitable home sale and a stressful, disappointing one. I'm Danny Kahn,...

When it comes to selling a home, there’s a lot of misinformation floating around. Many sellers believe they need to follow traditional...

A frequent question we get as real estate experts is whether it’s a good idea or not to list your home during the holidays and if the...